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Alanna Argot


BrandingMatthew 5:3





BrandingMatthew 5:3
Phase 1
This design work includes experimenting with different typography, textures, and images
 to form a brand for Matthew 5:3.
 I first designed 20 different typographically driven designs to 
get a starting place for a brand. This gave me the ability to experiment with different typography designs as well created a deeper meaning within the design.

Matthew 5:3 - “Blessed are the poor in spirit, for theirs is the kingdom of heaven”

BrandingMatthew 5:3

Phase 2
During the second phase, I narrowed the 20 designs down to two, and from those I created two posters developing the design style. This also helped me to understand which design would work better for branding.

Lasting, by taking different elements 
form both posters I created six social media ready posts and two additional designs made for an outside environment setting. Through this I devolved the ability to create a cohesive designs that are related to the same brand but have their own distinctive design.
BrandingMatthew 5:3
Final Product