This design work features my prosses of creating and refining a logo for the business, Longtail Outfitters. Longtail Outfitters is a business that partners with music artists who are no longer with a music company. The business helps the artist by selling their clothing merch and giving them a fair percentage of the profit. We started with creating 48 logos. These first logo designs focused more on overall design and not refinement. Through this process I was able to come up with a wide range of logo designs highlighting different aspects of the business.